Marketing
13 Things Writers Should Know About Pinterest
I finally joined Pinterest over the weekend - I have to be honest, I did it for the same reason I do a lot of things these days: because I want to be knowledgeable about what’s going on, and I want to be able to talk intelligently with my authors about things that are important to them. I didn’t go into it thinking it would be for me.
The Next Big Thing (TM)
The next genre tipped for exploitation by publishers is Sci-Fi and Fantasy. Recent six-figure deals suggest it will go the way of vampire sagas, chick lit, and Downton Abbey rip-offs.
Wylie sounds warning for self publishers
One of the most powerful figures in publishing, literary agent Andrew Wylie, has warned that writers who go direct to Amazon and other eBook publishers could drive themselves and others out of business.
Should publishers care about social media?
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99.5% of social media experts are clowns, according to Gary Vaynerchuk (a bit of a social media expert himself) interviewed on TechCrunch. As someone who lives in Brighton, with its thriving new media community and unfortunate penchant for trendophilia, I have to confess that his statement has a ring of truth about it.
BookLamp: Recommendations based on content and style
BookLamp is a website that aims to make life easier for upcoming authors. Recommendations are based not on sales data but on content and writing style.
“At times, being able to ignore the marketing data can be good for the recommendation,” explains BookLamp CEO Aaron Stanton.
TERRITORY WARS: eBooks, print books, DRM & Metadata
I have noticed of late a few authors’ comments and blogs about their frustrations with eBooks and territorial restrictions. Some of these same authors were vehemently opposed to the lifting (or even modification) of territorial copyright on printed books but are now questioning why they can’t access certain eBooks or why their own eBooks are not available in some countries.
